ITProTV on stage at Dreamforce 2019

Share this post:

175,000+ professionals will converge on San Francisco in November for Dreamforce 2019 – the biggest stage in SaaS.

You can catch ITProTV on stage at the Expedition Theater.


Now, you probably know us for engaging IT training delivered conveniently online.

But what you may not know is that the ITProTV finance team underwent a big change last year to support the growth of the business.

It was so successful that Salesforce has asked us to share that experience on the Dreamforce stage. Two of our team members will be in the spotlight talking about building a customer-centric billing process.

Yep, that’s right. The back office – not the folks usually on camera here at ITProTV – will be taking center stage.

“We started ITProTV with a CRM and a billing platform that were great for a small business, but were limiting as we started scaling,” ITProTV CEO Tim Broom said. “Our B2C business was growing while our B2B channel was emerging, and those added layers of complexity necessitated a switch.”

ITProTV chose the combination of Pardot,, NetSuite and Salesforce CPQ + Billing to accommodate its rapid growth. At Dreamforce, ITProTV will share how the new set of tools increased speed and accuracy, while also allowing for a more connected experience among the entire revenue ops team.

“ITProTV was forward-looking with their business models, growth, and scalability when implementing new billing systems and processes,” Brandt Hill, Senior Product Marketing Manager at Salesforce, said. “This is a great example of the success that this combination of Salesforce products offers.”

So, if you’re headed out to the city by the bay for Dreamforce, be sure to come by our session and say hello.

The session will be on Tuesday, November 19 at 1:45 p.m. Pacific at the Expedition Theater in the Sales Lodge.

CEO Tim Broom, CFO Denise Broom and Salesforce Admin Cindy LeBeau will be representing our team. They’ll have some special ITProTV swag for any members we run in to!

Leave a Reply

Your email address will not be published. Required fields are marked *